Conscious commerce is a state of mind. It is shopping with purpose, for items that bring joy to your life and help you express your inner light. It is in support of small businesses, of creators, men, and women who are dedicated to their craft. It is using your dollar with passion, thought, awareness and intention. It is bringing an end to mindless purchasing and creating a wardrobe + home that supports you in living the life of your dreams.
The “Good On You” app is one of my favorite new tools when it comes to researching companies that I am excited to support and put my dollar behind.
You can easily search for 1000’s of different brands and read about the impact they are having on people, the planet, and animals. Not only do they profile everyone from Zara to LV but also give conscious recommendations.
I highly recommend downloading it now to take a lot of the guesswork out of adding more ethical and sustainable options to your closet, plus the articles are super informative — I have been learning so much from bamboo vs. cotton to the ways a few of my favorite retailers still have space to improve. Knowledge really is power!
* photo by Zingara Collection