Conscious Commerce: Everlane
Conscious commerce is a state of mind. It is shopping with purpose, for items that bring joy to your life and help you express your inner light. It is in support of small businesses, of creators, men and women who are dedicated to their craft. To use your dollar with passion, thought, awareness and intention. It is bringing an end to mindless purchasing and creating a wardrobe + home that supports the life you dream of. Everlane was the first company to inspire my transition into a more conscious and sustainable wardrobe almost a year ago, and they have remained one of my go-to brands since. I find myself reaching for their comfortable + chic pieces time and time again. From the perfect v-neck tee to lightweight dresses and modern shoes, everything they create is a go-with-everything, wardrobe classic you will have for years to come.
Through their commitment to radical transparency, Everlane is raising the standard for how companies operate. They have created a new way of doing business and interacting with customers that I hope many more companies will follow in the future. With a hands-on approach and extremely high standards for the factories they use, through revealing the true cost it takes to make the product as well as their markup and by constantly thinking outside of the box to take their business and quality to the next level, Everlane is a force in the worlds of sustainability and fashion.