Conscious Commerce: Yoke
Conscious commerce is a state of mind. It is shopping with purpose, for items that bring joy to your life and help you express your inner light. It is in support of small businesses, of creators, men and women who are dedicated to their craft. To use your dollar with passion, thought, awareness and intention. It is bringing an end to mindless purchasing and creating an environment that supports the life you dream of.
YOKE is a company that embodies everything you could want when it comes to connecting with the goods that you purchase and surround yourself with. Started in 2012 by Tamara Jones (keep your eyes peeled for a very special interview + collaboration announcement this week!) it is a collection of Ayurvedic Apothecary plant-based beauty, a giving-based accessories line and yoga-inspired ritual homewares.
Started in the hinterland of Byron Bay in Australia and now located in Venice, California each product is made with intention and based on the Yoga and Ayurvedic principles so dear to my heart. I am only in the beginning of my journey when it comes to exploring one of the world’s oldest holistic healing systems but have been soaking in as much information as I can. I am grateful to companies like YOKE that help me apply the principles in a way that fits into my life and rituals with ease.
The first time I took this quiz and discovered my dosha, I nodded my head in excitement (and shock if I am being honest) with how correct it was. Since then I have been studying the practice endlessly and implementing many of the recommendations. I am loving getting to experience all of the healing benefits first-hand.
Not only are the goods crafted with detail and scents that will make you swoon, the intention behind each line is both socially and spiritually inspired. Through The Yoke Global Giving Foundation, each year this conscious company chooses a cause close to their hearts to support and bring awareness to. At YOKE they honor the herbs and plants that nourish physical and mental health as well as give back to the land and the people who live there. They complete the circle of wellness in a profound way that positively elevates the shopping experience to new heights.
This year YOKE has partnered up with Kula Project, a community-building organization for small-scale farmers in Ruli, Rwanda. As my friends at YOKE shared with me:
“In addition to supporting family farms in scaling their coffee production, Kula ensures each and every farmer will have access to a fair trade market. They connect farmers with other knowledgeable community members who are vital to the longevity of the project, so that the farms become both self-sustaining and rooted in community networks.”
Through the Clutch with a Conscience product line you can support this important cause and give back in a meaningful way. Not to mention, it makes the perfect home for your crystals or any meaningful objects you want to keep close by.
I couldn’t think of a better way to kick off the Conscious Commerce series than to spotlight YOKE and am honored to share a company that is at the forefront of the conscious movement. Head over to the website and explore the lovely collections as well as follow them on Instagram for daily inspiration + Ayurvedic knowledge.
The clutches are currently available for backorder but will be back in-stock October 5th. Click here to purchase yours, I can't wait for mine to arrive!
Images via YOKE.